What Message Should You Take from the GoG Success?
At this point, the internet is saturated with reaction from the monster opening weekend of
Guardians of the Galaxy
(See
Guardians Sets New August Record
). Some see this as a new plateau in the golden age of comic book movies (See
Films Based on Comics are Serious Business
). Others assume saturation is just around the corner. Either one of those perspectives could be accurate. In certain ways, they’re probably both right. But as writers and artists, what should you take away from the breakout success of the latest Marvel film?
Answer: You never know which property is going to be successful and you never know when.
Consider the doubt many people expressed leading up to the release of GoG (See
Guardians Will Be a Flop
). A film based on a
group of unknown characters
created in 1969 and only loosely linked to the Avengers franchise didn’t have the established mainstream fan base widespread support of
Spider-Man, Batman
or even
Hulk.
I think quite a few people saw the “inevitable” failure of GoG as the beginning of the end of the comics based movie era, especially in the light of disappointments like
Green Lantern
,
Amazing S
pider-Man 2
and
The Wolverine
. But when an obscure property makes $94,000,000 in its first four days of release, people take notice. When a film opens as a historic success, as part of a string of top grossing film and merchandise campaigns, the potential of comic based entertainment can’t be ignored.
All this means
you can’t afford to ignore the legal status of your property either
.
-
Yes you might be working on your first self-published book.
-
Yes, you might still be looking for a creator owned deal.
-
Yes, the vast majority of comics will not become movies or TV series or anything else.
-
Yes, it might take decades before Hollywood (or in the future Amazon, Netflix or its successors) stumbled upon your little book.
Even if all of this is true, can you afford to be cut off from ownership and potential future earnings? In his new book
Words for Pictures
, Bendis suggests you
treat your story like it’s going to be the next big thing when it comes to dealing with your contract
. It might be optimistic to the point of being delusional, but it is still sound advice for anyone in comics, even if your book doesn’t have a talking raccoon character.
Have fun.
Gamal