One of the major ideas in my upcoming book revolves around understanding the ideal reader (See Who Is the Ideal Reader for Your Comic?). As we get closer to the release date*, it makes sense to take some of my own advice. This is how I define the type of person most likely to read The Business of Independent Comic Book Publishing (ICP).

• Demographics: ICP was written for the person who is able to invest time and money into the process of publishing comics. You don’t need a six-figure income or twelve hours a day to devote to your publishing, but the ideal reader for this book is in a position to publish comics without creating negative consequences in their personal or professional lives.

• Psychographics: The ideal reader for ICP is a creative, independent, and motivated lover of the comics medium. The book can be helpful to the person who wants to use their comic as the basis for a Netflix series, but the book is designed to advise the person who wants to be successful in comic book publishing itself, however they happen to define success.

• Genre: ICP is essentially an entrepreneurial business book, but it doesn’t claim that there is one magical formula for comic book publishing. ICP examines different aspects of the industry (See What Information Can I Find in ICP?), and explores the pros and cons of your various options at each stage of the process. In that way, ICP is more of a choose your own adventure book than an instructional manual.

• Generation: ICP isn’t limited to a specific age group, but it does cater to certain age-related characteristics. ICP works best for the person who is old enough to know what they like in terms of comics and has the resources to invest in comic book publishing (See the demographics above). It is also geared towards someone who is young enough to be interested in potentially publishing comics for several years and keeping up with an ever-changing industry. If those traits apply to you, then you could be seventeen, seventy-five or anything in between.

Do you fit the ideal reader profile for ICP? If so, consider checking out some of the sample text I’ve shared in my blog and signing up for my free newsletter to get information on pre-orders and other announcements. Until then…

Have fun with your comic

Gamal

Disclaimer

* The Business of Independent Comic Book Publishing is scheduled for release in early October of 2020.