Get What You Give (Rights and Revenue in Comics)

by Gamal Hennessy

A contract is an agreement between one or more groups for the exchange of resources. The exchange could be time for money, goods for services, property for future gains or any combination of those things. The best agreements exchange roughly equal resources. The worst ones have one side trading large amounts of resources for little or nothing in return.

This is the problem that artists run into with many of the contracts that I see. The most important service I provide is showing my clients what they are giving up in comparison to what they are getting. I’d like to provide an overview of the different types of rights and revenue streams as a general overview for creators looking to get their projects into the market.

Types of Rights                               

Comics and publishing are governed by a branch of the law called intellectual property. Copyright law is a specific type of intellectual property. A copyright gives the creator of an original work (like a comic) the right to benefit from the sale and distribution of that work. There are various types of ways currently available for comic creators to benefit from their creativity. Some of the major distribution methods include:

• Publishing (Traditional printing, digital printing, novels, audiobooks, etc.)
• Public Display (gallery displays of artwork)
• Theatrical (Movies whether live action or animated)
• Television (including network, basic cable, premium cable, PPV whether live action or animated)
• Home Video (including DVD, Blu-Ray, etc.)
• Live Performance (including Broadway performances and theme park performances)
• Interactive (including console computer or mobile video games)
• Merchandise
• Sponsorships or product placement

As new forms of media distribution are created, new rights are created for the artists. These rights are universal, but they can be divided or carved out by geographic area, time frame, distribution channel, language and other factors. (This division can be complicated, so I’m going to save that for another post)

Types of revenue

Just as there are different rights that creators can use to get their work into the world, there are various ways that they can be paid. Comic creators need to focus on four ideas:

• A royalty is a percentage that the artist earns for every finished unit that is sold. For example, an artist might receive 30% of every one of their comics that is sold to the public.
• An advance is paid before the work is finished. For example, a writer of a novel might receive money up for her novel based on the proposal not the finished product.
• A minimum guarantee (MG) is money paid up before the work is finished, based on anticipated sales. For example, if a toy company plans to sell a new licensed toy for $10 and the creator gets 10% of that sale, then the creator gets $1 per unit sold. If the company expects to sell 100,000 units, then the MG that the artist gets for this deal is $100,000.
• A page rate is a flat fee paid to the artist for every page accepted by the client or publisher. For example, a penciler with a $300 page rate deal gets $9,600 for a 32 page book, not counting the cover.
• These are broad revenue concepts. They are often altered and refined by concepts like gross, net, recoupment, offsets and other variables. (This is another complicated subject that I’ll can talk about later.)

Choices that Artists Must Make

In certain comic deals, the types and amounts of revenue are fairly straight forward, like the work for hire page rate. There is more confusion for creators pursuing creator owned deals. There is often no advance, no MG, and a blanket royalty rate for all forms of distribution. This puts them creators in a dangerous position since the lack of upfront money and the uncertainty of any profitable sales in the future means that the creators are really working on spec while at the same time giving up all their rights to their property.

From the publisher’s perspective, it is understandable why they would do this in their contracts. Publishers protect themselves from risk by limiting exposure to projects that might not be financially viable. At the same time, they maximize their potential gain by securing as many rights as possible for projects that are financially viable. Artists need learn the same lesson. They need to counter the publisher’s position by attempting to limit the rights that a publisher gets for projects that are financially viable and maximizing revenue for every project they do.

I know negotiating power is often limited for artists. But having a clear understanding of the relationship between revenue and rights and clear goal of where they want to go can help maximize their limited negotiating power and increase their chances of success.

Best

Gamal

Success in the comics industry requires an understanding of the business, creative, and legal aspects of the medium.

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PLEASE NOTE: THIS BLOG POST IS NOT A SUBSTITUTE FOR LEGAL ADVICE. IF YOU HAVE A LICENSEING OR INTELLECTUAL PROPERTY ISSUE, DISCUSS IT WITH YOUR LEGAL ADVISOR OR CONTACT C3 ATgamalhennessy@gmail.com FOR A FREE CONSULTATION.

Why Can’t You Write the Contracts for Your Freelance Business?

By Gamal Hennessy

This might be the best time to be a freelance professional. The existence of so many online tools gives you the chance to take an idea and turn it into a business.

But can the DIY spirit be dangerous if taken too far? Is there a point where it is helpful, even preferable, to bring in a professional for certain jobs? 

This video talks about three reasons why it makes sense not to do it yourself when it comes to legal agreements, especially ones involving your intellectual property.

Have fun.

Gamal Hennessy, Esq.

NYS Bar Number 2917649

What is a Contract and Why Do Artists Need Them?

by Gamal Hennessy

If you’re a professional freelance artist, you already have a lot to worry about.

Do you need to concern yourself with contracts too?  

In a world of instant transactions and online business, do you really need to spend time and money on a piece of paper no one wants to read and few people understand?

And what is a contract anyway?

What’s the point of it?

When do you need to have one?

The first episode of my video series will touch on all these questions, and then talk about what could happen if you don’t have the right contracts for your work. 

Are You Working for Free? (Considering Consideration)

by Gamal Hennessy

Consideration is one of the most important aspects of commercial contracts, especially for freelance professionals and small business owners. In a legal context, consideration is not about being thoughtful. It’s about an exchange of value between you and the other side.

In most cases, a contract is an agreement between two or more parties who trade something of value. A lot of things can be thought of as valuable in these situations: money, goods, services and even promises can be used as consideration under certain circumstances. As an independent artist, freelancer or small business owner, there are four types of consideration you should look for in your contracts. If you don’t find any of them in a particular deal, then the deal might not have any value to you.

The Four Types of Consideration

·         Delivery Based Consideration: You get something specific once you deliver the agreed upon material. For example, if you design a website for $300 per hour and you spend 22 hours on the project, then you get $6,600 upon delivery of the site. This type of consideration could be defined as a flat fee, based on some measure of performance. This type of payment is typical of work for hire agreements where you are hired to perform a specific task for a limited amount of time (See Contracts 101: Creator Owned vs. Work for Hire)

·         Performance Based Consideration: You get something specific once the project begins to generate some sort of profit. For example, if you are entitled to 20% of the gross revenue of a book, then you make money if and when revenue comes in from the sale of the book. This is a common form of consideration for collaboration agreements, self-publishing platforms like Kobo, KDP and creator owned agreements with certain publishers.

·         Combined Consideration: You get paid coming and going. In an extreme example, Robert Downey Jr. allegedly pulls in up to fifty million dollars in direct salary, box office bonuses and back end participation for playing Iron Man in the Marvel cinematic universe (See RDJ Pay Set to Hit Fifty Million). While you might never make as much as RDJ, these can be the most lucrative types of deals because they give the artists both protection against a poor performing project and the benefits of a successful project.

·         Production Consideration: You get someone else to pay for the cost of your project. For example, if you have a story you want to publish, but can’t cover the production and distribution costs of the release, someone else can pay those upfront costs to get your work out into the world. Sometimes this comes from single sources, like a production company or publishing house. Crowdfunding is another variation on production consideration. This can be the least lucrative kind of consideration. With a single source, the creator can lose all the rights to their characters and stories for a few thousand dollars that they never receive directly. With crowdfunding, all the revenue might go into the project or you may fail to reach your funding goals altogether. While many of these deals can provide exposure and ego gratification, many people regret signing these deals, especially if the project becomes successful and they have no ability to share in the financial windfall.

One of the first things you need to ask yourself when looking at a contract is ‘what am I giving up and what am I getting for it? Giving up your time and effort for cash is a way to make a living. Giving up your inspiration and creativity for the chance at future success is also a decent idea. Giving up everything for nothing is no way to manage your career. Always try to get some consideration in your contracts, even if the other side isn’t being considerate.

Have fun

Gamal

PLEASE NOTE: THIS BLOG POST IS NOT A SUBSTITUTE FOR LEGAL ADVICE. IF YOU NEED A CONTRACT WRITTEN, OR YOU HAVE A CONTRACT YOU NEED EXPLAINED TO YOU, CONTACT ME AT gamalhennessy@gmail.com FOR A FREE CONSULTATION OR VISIT C3 at http://www.creativecontractconsulting.com/ FOR MORE INFORMATION ABOUT MY SERVICES.

Five Good Reasons Freelancers Need Contracts

By Gamal Hennessy

Before I had to focus all my attention on releasing my new book*I wrote an article about getting paid as a freelance professional (See Solving the Payment Problem). One of my main tips was getting your payment terms in writing. Recently, another contracts lawyer (my apologies I couldn’t find the author’s name on the site) recently posted a similar article entitled Why Freelancers Should Bother with a Contract. The article focused on the ways you could be hurt by agreeing to contractual terms you don’t know about because you didn’t use your own contract. I agree with the article and I encourage you to read it (it’s very short). I’d also like to offer my own reasons why every freelance professional should have a contract in place for each of their clients and vendors.

If you want more advice on freelance and small business contracts,

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Five Ways Contracts Can Improve Your Business

1. You want clear payment terms. This one was important enough to get its own article. Unless your business is not designed to make money, or if you enjoy spending a lot of time chasing clients for missed payments, it helps for you and your client to know how much they’re paying, when they need to pay and how they need to pay. Those points all go in the contract.
2. You want clear deliverables. A client can order one service and then expect another. They can order one product and then change their mind. You can deliver the agreed upon product and the client could come back with endless requests for modifications, alterations and “one last change”. This pattern of behavior can be reduced with a contract. If your deliverables are in writing, there’s less chance for a dispute when they come back wanting more. You can always give it to them, of course, but with a contract you have the option of getting an additional fee for the additional work.
3. You don’t want to rely on memories, email chains or texts. Contracts do not have to be in writing to be enforced. Contracts can be created without the formal process of writing and signing something. You don’t want to deal with any of that. Memories and informal agreements suffer from a lack of accuracy, subconscious bias and interpretation. A written agreement can remove most, but not all of those problems.
4. You want accurate records for your taxes. At least once a year, you have to account for the truckloads of money you made to the IRS and your state taxation authorities. You could rely on Paypal and Fiverr CSV files, invoices and other receipts, but if you have a contract with each client and payment terms in each contract, it might be easier for you to figure out, and explain if need be, where your income came from.
5. You want to improve the perception of your business. Certain things make a business appear more professional. Your website, your logo, your address all send a message to your potential clients, vendors and competitors. When you put a contract in place with each client you increase the perception of legitimacy in your enterprise. This is more psychological than legal, but it can save you troubles in the long run.

I can feel your cynicism seeping through the internet. You’re right: 

• Contracts take time to draft and negotiate.
• Contracts are not guarantees that your business deals will go well.
• I do have a bias towards you getting a contract because I have a business writing contracts.

All these things are true, but they don’t reduce the value of having a written agreement in place. Whether you get your contracts from me or someone else, there are plenty of good ways contracts can enhance and protect your business.

Have fun.

Gamal

If you want more advice on freelance and small business contracts,

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PLEASE NOTE: THIS BLOG POST IS NOT A SUBSTITUTE FOR LEGAL ADVICE. IF YOU HAVE SPECIFIC CONTRACT ISSUES OR QUESTIONS, DISCUSS THEM WITH YOUR LEGAL ADVISOR OR CONTACT C3 ATgamalhennessy@gmail.com FOR A FREE CONSULTATION.

* In case you didn’t know, I’m a writer in addition to running C3. My fourth novel, Smoke and Shadow, came out this week. It’s doing pretty well so far but it’s not selling like Harry Potter so I’m going to keep my day job for now…

Solving the Payment Problem

By Gamal Hennessy

As a freelance professional or a small business owner, getting paid on time can be the difference between surviving for another month and financial disaster.  For many of my clients, getting paid is just as important as finding new clients. Some of them don’t have the time or the resources to find new clients because they spend so much energy chasing after the money they are already owed.

This isn’t an issue unique to my client base. There are many articles revolving around the freelance payment problem (See She Waited 120 Days to be Paid and Would You Settle for Half of What You’re Owed?) I’d like to offer three techniques to navigate around the payment problem, including the method that I use with my own clients.

Three Paths Around the Payment Problem

1)    Set out clear payment terms in writing before you start a job: A small business owner has to wear many hats. At times, administrative tasks are done in a stripped down fashion or ignored altogether to maximize time and resources. Formal and comprehensive contracts often become a casualty of this process, because negotiating a deal can be confusing, stressful, time consuming and might result in lost business (See You Signed the Contract, but Do You Know What it Says?). But not having a contract can be more detrimental in the long term. Without a written agreement, the terms of your engagement are based on vague and biased recollection. Without clear payment terms, you could be at the mercy and cash flow of your clients. Without an actual contract, your legal remedies could be limited.

2)    Take advantage of human motivation when defining your payment terms: I have observed a specific aspect of human nature in my practice. When a client wants something, he has more incentive to pay. After the client gets what he wants, he has less incentive to pay. If you structure your payment terms to receive payment weeks or months after you deliver your goods or services, you are working at a disadvantage. I will explain my method of adapting to human motivation below, although I realize not everyone is in a position to be paid before the work gets done.

3)    Know which jobs to walk away from: Instinct and experience can warn you when a potential client might pose a payment problem. If your background and reference check of your clients reveal red flags, or if you get the sense in your initial discussions with your new client that cash flow might be an issue. It might make sense to pass on the job and focus your attention on the paying clients. (See Twelve Tips for Contract Negotiation) When you do work for someone who isn’t paying, you not only lose time chasing them down for money, you lose time finding and servicing those clients who are actually growing your business.

If you want more advice on freelance and small business contracts,

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The Tennis Method for Payment Terms

            As a lawyer, people expect a certain amount of cold blooded professionalism from me. In almost ten years of independent practice, no client has questioned my payment terms or been late in paying me. I think the method I use is applicable to other types of small business, so I’ll share it with you. Please feel free to modify it for your needs.

            The tennis method gets its name from the back and forth dynamic of my business process. A typical engagement has six parts.

1)    First contact: A client finds me through a referral or an online post and requests a free consultation online or over the phone.

2)    Engagement letter: Once I understand what the client needs and I determine I can do the job, I send the potential client an engagement letter laying out the service I am willing to provide and the payment I require for that service.

3)    First payment: The client expresses their agreement to the engagement letter by paying ½ of my fee upfront.

4)    Work: I perform all the tasks detailed in the engagement letter (See C3 Services)

5)    Second payment: When the work is done, I notify the client and the client delivers the second portion of the fee.

6)    Delivery: Once final payment is received, all the deliverables are sent to the client.

            Notice how the dynamic plays into human motivation on both sides. Once the client pays, I have the incentive to start working because she gave me money and because I know I won’t get the rest of it until I do the work. The client pays because they know nothing will happen until they pay and after they’ve made the first payment, they don’t want to throw their initial money away by not getting the work. Everyone stays honest and everyone gets what they want.

Fit to Taste

            Every small business may not be able to utilize the tennis method. The goods or services you have might not lend themselves to this process. You might not be in a position to dictate payment terms (See David and Goliath in Contract Negotiation). But in extreme cases, it might be better to walk away from a deal you won’t get paid for than to stick it out, hope for the best and not get paid (See How to Reject a Bad Contract). Getting paid is an important aspect of small business and you can only work so many hours in a day. Get a deal in writing that protects your business and let someone else deal with the problem clients.

Have fun.

Gamal

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PLEASE NOTE: THIS BLOG POST IS NOT A SUBSTITUTE FOR LEGAL ADVICE. IF YOU HAVE SPECIFIC CONTRACT ISSUES OR QUESTIONS, DISCUSS THEM WITH YOUR LEGAL ADVISOR OR CONTACT C3 ATgamalhennessy@gmail.com FOR A FREE CONSULTATION.

Twelve Tips for Contract Negotiation

By Gamal Hennessy

There are a lot of tactics you can use to negotiate a contract, but the best move might be walking away.

Negotiating contract terms is often a source of anxiety for freelance professionals, independent artists and small business professionals. Many feel that any attempts at trying to get a better deal could lead to losing the business completely. Others are confused or intimidated by the obtuse legalese of contract language. Either way, many detrimental contracts are signed every day, leading to lost revenue, lost control and increased stress on the business.

If you want more advice on freelance and small business contracts,

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Eleven (Plus One) Tips for Contract Negotiation

The site Business 2 Community posted a piece this week entitled “Eleven Tips for Negotiating a Contract Like a Pro”. The unknown author lays out a broad strategy applicable to salary negotiations, sales negotiations and other kinds of contract discussions. His tips include:

1)    Make the effort to negotiate

2)    Know the basis for your negotiations

3)    Search for previous similar contracts

4)    Back up your claims

5)    Write your arguments down

6)    Ask questions

7)    Know who you’re dealing with

8)    Abandon your inhibitions

9)    Be Nice

10) Know your worth

11) Set the precedent

Each one of these points is useful as an element of contract negotiation strategy, although not all of them will be applicable or helpful all the time. I’d like to offer one more tip that will make all the others on this list more powerful.

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Your Breaking Point

You don’t need to do every deal.

Not every contract needs to be signed.

Some business isn’t worth the headache or the potential loss.

Knowing when to walk away from a negotiation will often help you close better deals in the long run.

Late last year I wrote a post about walking away from a bad deal (See How to Reject a Bad Contract). I offered five steps on how to leave a negotiation with grace and preserve your reputation in your industry. What I failed to point out in the earlier post was the inherent power that comes with setting limits. If you know what you are and are not willing to accept before discussions start, you’ll:

1)    Have a measuring stick to you can use to compare the other sides offers

2)    Display a sense of professional power by not looking desperate to take any deal on the table

3)    Gain the freedom to pursue a better deal later

Of course, there will be times when you’re not in a position for aggressive negotiations (See Negotiating Power in Creative Contracts). And some deals will be just fine right out of the box and you won’t need to engage in protracted negotiations at all. But knowing how to push back and when to walk away are powerful skills for freelance professionals and business owners of all types.

Have fun.
Gamal

PLEASE NOTE: THIS BLOG POST IS NOT A SUBSTITUTE FOR LEGAL ADVICE. IF YOU HAVE SPECIFIC CONTRACT ISSUES OR QUESTIONS, DISCUSS THEM WITH YOUR LEGAL ADVISOR OR CONTACT C3 AT gamalhennessy@gmail.com FOR A FREE CONSULTATION.

If you want more advice on freelance and small business contracts,

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